Ruth Anyango and Belinda Atieno - Founders of Eco Fashion Week Africa (EFWA) Beyond the Runway: An interview with the sisters challenging a global industry and a blueprint for building a purpose-driven business. In a world obsessed with "newness," two African sisters are leading a quiet revolution, one up-cycled garment at a time. Belinda Atieno and Ruth Anyango, the founders of Eco Fashion Week Africa (EFWA), are not just organising a fashion event; they are challenging a gl

Hey Sister, Let’s start with a truth we rarely say out loud: you are phenomenal at what you do. Your product is flawless. Your service is exceptional. Your customers love you. Yet, when you step into a room with potential investors, the conversation falls flat. The energy doesn’t match the excellence you’ve built. You leave wondering, “Were my numbers wrong? Am I just a bad storyteller?” We’re here to tell you: It’s not you. It’s the ‘Best-Kept Secret’ Syndrome.’ This is the

Hosts: Angela Wambui & Monicah Muhoya with guest Lucy Mbuthia During a recent OVAReact Podcast episode, Lucy Mbuthia , Country Director...