Impact May 2019- April 2021
9 Counties visited
High Heels Exchanged
The lack of menstruation products affects girls and women across the world. According to UNICEF, more than 1.2 million primary school girls in Kenya do not attend school due to a lack of menstrual management products.
Heels4Pads Initiative is CSR campaign under Sister Speaks Global, with the aim to raise and amplify awareness on period poverty while empowering women and girls to advance gender equality and equity through the menstrual health approach. Innovatively. Period poverty and Menstrual health and hygiene (MHH), according to UNICEF, MHH links to “health, well-being, gender equality, education, equity, empowerment, and rights which is directly linked to fulfilling proposed United Nations Sustainable Development Goals, (SDGs). Our work and objectives focus on Goal 4 (Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all), Goal 5 (Achieve gender equality and empower all women and girls), and Goal 6 (Ensure availability and sustainable management of water and sanitation for all) and SDG 17 "Partnerships for the goals" as we believe menstruation is not a woman issue and a human issue.
We use high heels are our core fundraising tool as to many women high heels are confidence boosters. We circle back confidence and restore dignity to girls and women in impoverished backgrounds by ensuring they have access to safe menstrual management products and education. Heels4Pads has a two-fold agenda where we capitalize on the growing power of digital media and innovation to deconstruct myths around menses through campaigns, advocate for policy design and change and conduct social experiments and campaigns while employing a novel barter trade model to trade high heels with sanitary pads in public markets. A call to action is done across social media platforms to receive high heels donation, then exchanged for sanitary pads in pop-up markets we set up in Nairobi, Kenya where we partner with flea markets, educational institutions, and public malls in doing so we publicly talk about periods and encourage normalizing the same.
The initiative also targets young women at the onset of their careers who otherwise do not have the purchasing power of high heels to help them look the part at attending an interview and/or the work internship and placements.
These young women who buy the high heels and exchange them with sanitary pads, end up being anonymously mentored by ceiling-crashers whom they deem as role models in their respective careers, as they get to walk a mile in the high heel of other successful women who previously owned them e.g media personalities, board members and public figures. The sanitary pads collected are donated to school girls to build their confidence and manage their menstruation with dignity. We envision a day where women and girls do not have to miss a life-changing opportunity and a quality life due to naturally occurring phenomenon as menstruation. We are in the business of confidence-building and advancing gender equality
HIGH HEELS AS A FUNDRAISING TOOL.
Dignity, Equality, Confidence
Employ innovation to raise, distribute sanitary towels and offer MHM education to girls and women in impoverished backgrounds in Kenya as we destigmatize menstruation.
Use barter trade for social good to raise awareness on period poverty, offer menstrual products and education as well as deconstruct myths by normalizing menstrual conversations in public spaces n Kenya.
To innovatively raise awareness on period poverty digitally, bridge access to menstrual products and education to women and girls as well as influence policies through advocacy for menstrual equality.
How It Works
Markets: K1 Flea market, Nairobi Flea market, Karen Flea market, mall activations.
Exchange gently used heels for a minimum of 10 packets of sanitary pads an equivalent to KES 500 (5 USD).
Trade New high heels trades for 15 packets of sanitary pads or equivalent of KES 750 (7.5 USD)
Sanitary Pads Drive
The sanitary pads donated are distributed to vetted schools and organizations in marginalized and impoverished backgrounds. We conduct 3 calendar big campaigns and distributions mainly on: March-International Women's Day, May- International Menstrual Health Management Day, October -International Day of the girl