Amplifying and raising awareness on Menstrual Inequality by leveraging latent power of technology to dispel period stigma, bridge access to safe menstrual products, and Hygiene education for marginalized girls in Kenya.
ONE WOMAN, A PAIR OF HIGH HEELS TO END PERIOD POVERTY!
Impact May 2019- Dec 2020
9 Counties visited
High Heels Exchanged
The lack of menstruation products affects girls and women across the world. According to UNICEF, more than 1.2 million primary school girls in Kenya do not attend school due to lack of menstrual management products.
Heels4Pads Initiative is CSR campaign under Sister Speaks Global, with the aim to amplify period poverty while empowering the women and girls and help bridge gender equality through the menstrual health approach. Innovatively raising awareness on period poverty and Menstrual health and hygiene (MHH), according to UNICEF , MHH links to “health, well-being, gender equality, education, equity, empowerment, and rights which is directly linked to fulfilling proposed United Nations Sustainable Development Goals, (SDGs), including Goal 4 (Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all), Goal 5 (Achieve gender equality and empower all women and girls), and Goal 6 (Ensure availability and sustainable management of water and sanitation for all) (UNDESA, 2015)”.
To many women high heels are confidence boosters. We circle back confidence to girls and women in impoverished backgrounds by ensuring they have access to safe menstrual management products and education. Heels4Pads has a two-fold agenda where we capitalise on the growing power of digital media and innovation to deconstruct myths around menses, advocate for policy change and run digital campaigns through barter trade of high heels as our main fundraising tool. A call to action is done across social media platforms to receive high heels donation which are traded or exchanged for sanitary pads through pop up markets we set up in Nairobi, Kenya where we partner with flea markets, educational institutions and public malls in doing so we publicly talk about periods and encourage normalising the same.
The initiative targets young women on the onset of their careers who otherwise do not have purchasing power of high heels to help them look the part at attend an interview and/or the work internship and placements they secure.
These young women who buy the high heels and exchange with sanitary pads, end up being anonymously mentored for by ceiling-crashers who they deem as role models in their respective careers, as they get to walk a mile in heel of other successful women who previously owned them. The sanitary pads they pay with then instilL confidence in a girl who is on her educational ladder with one days hope to be in successful career ladder.
WHY HIGH HEELS?
Dignity, Equality, Confidence
Raise, distribute sanitary towels and offer MHM education to girls and women in impoverished backgrounds in Kenya.
Use barter trade for social good to raise awareness on period poverty, offer menstrual products and education as well as deconstruct myths to women and girls from disadvantaged backgrounds in Kenya.
Innovatively raise awareness on period poverty digitally, bridge access to menstrual products and Education to women and girls as well as advocacy in Kenya and Africa.
How It Works
Sanitary pads (Disposable, Reusable) High Heels Only (Gently used or New) Both Sanitary pads and high heels Donate Money or In Kind
Markets: K1 Flea market, Nairobi Flea market, Karen Flea market, activations.
Trade Gently used heels for a minimum of 10 packets of sanitary pads an equivalent to KES 500 (5 USD).
Trade New high heels trades for 20 packets of sanitary pads or equivalent of KES 1000 (10 USD)
Sanitary Pads Drive
The sanitary pads donated are distributed to vetted schools and organisations that support girls and women
from impoverished backgrounds. Main events March-International Womens Day, May- International Menstrual Health Management Day, October -International Day of the girl