Last week , we talked about becoming more than a "best-kept secret" by mastering your story. But what happens when an investor leans in, loves your vision, and then asks to look under the hood? This is where many of us freeze. The passion that fuels our product can sometimes create chaos behind the scenes. You’re a master of your craft, but the back-end of your business: the financial models, the legal structures and the Standard Operating Procedures (SOPs) feels like a bewil

Ruth Anyango and Belinda Atieno - Founders of Eco Fashion Week Africa (EFWA) Beyond the Runway: An interview with the sisters challenging a global industry and a blueprint for building a purpose-driven business. In a world obsessed with "newness," two African sisters are leading a quiet revolution, one up-cycled garment at a time. Belinda Atieno and Ruth Anyango, the founders of Eco Fashion Week Africa (EFWA), are not just organising a fashion event; they are challenging a gl

Hey Sister, Let’s start with a truth we rarely say out loud: you are phenomenal at what you do. Your product is flawless. Your service is exceptional. Your customers love you. Yet, when you step into a room with potential investors, the conversation falls flat. The energy doesn’t match the excellence you’ve built. You leave wondering, “Were my numbers wrong? Am I just a bad storyteller?” We’re here to tell you: It’s not you. It’s the ‘Best-Kept Secret’ Syndrome.’ This is the