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Dr Joyce Gikunda Founder of Linton’s Beauty World Shares The Secrets of Longevity in Business


According to Statista, the beauty industry generates over $100 billion in revenue worldwide. Beauty and personal care products are favoured by a younger demographic, who want to invest in fashion trends and their looks. Africa, therefore, is at an advantage for the continent has the world’s youngest population. About 70% of sub-Saharan Africa’s population is less than 30 years old. In Nigeria, the beauty industry is attracting foreign direct investment and South Africa is also a key market player. It is expected by 2025, 53% of the market growth in Africa’s beauty industry will come from South Africa. Many international companies are only now realising Africa’s untapped potential. Last year, Rihanna launched her beauty line, Fenty, in South Africa, Botswana, Ghana, Kenya, Namibia, Nigeria, Zambia and Zimbabwe.


Fenty’s official distributor in Kenya is Linton’s Beauty World which is a cosmetic company founded in 1983 by Dr Joyce Gikunda and her husband. Lintons will soon be marking 40 years which is no small feat for it has outlasted challenges such as the most recent global pandemic, election challenges, recession and the pandemic. We were honoured, to have Dr Joyce as this week’s guest for the OVAReact Podcast and we had the opportunity to have an in-depth conversation with an incredible leader of the entrepreneurship space in Kenya.


She shared with us some incredible golden nuggets that helped her find the courage to dive into business at a time when it was unheard of for a pharmacist to pursue cosmetic beauty as part of the industry. We have highlighted the secret ingredients that have led Dr Joyce to have longevity in business:

When you find where God has planted you that’s where you should prosper.

At times we find ourselves having this strong urge to venture into something new and often that calling is an overwhelming one. Dr Joyce's story encourages us to follow through and adhere to that voice because as she says when you do you will find that what you're being called to do is where God has planted you and he will ordain your steps into prosperity.

Find a partner who believes in your crazy dreams

Dr Joyce had the idea of introducing cosmetics in the pharmacy and she attests that having a partner who believes in your crazy dreams is imperative as it can often be the key and determinant factor of one’s success. For if you and your partner are not aligned, this will cause strife in your partnership and worse yet can lead you to not even continue fulfilling that dream.

Walk By Faith & Passion

In the podcast, we asked her what advice would she give an entrepreneur who wishes to create a business that has longevity. She emphasised that when it comes to entrepreneurship one must walk by faith and passion because that in itself is how you fuel the courage in you to keep going even when fear kicks in. She discouraged the idea of thinking about how many years your business will last and rather encouraged the idea of focusing on doing the right things and never tiring of working on your passion and your dreams.


This episode with Dr Joyce will leave you feeling encouraged. Our faith was definitely renewed and our fire in the journey of entrepreneurship was turned all the way up. We definitely recommend that you listen to the full podcast NOW STREAMING on Apple, Spotify, Google Podcast, and through Capital FM’s Kenya SoundCloud below. Remember to also tune live to Capital FM on Mondays at 10.30 pm EAT for the weekly episode.

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