Did you know that networking is a great contributor to you building your wealth? When you network in the right room you are likely to increase your rate of better opportunities and connections that can help you achieve what you desire and this often translates to you getting perhaps the right job connections, business deals and even attracting a better suitable partner that can match your earning ability, in essence leading you to live a richer life. However, the key to networking is being intentional in identifying from the get-go the outcomes you desire and then tailoring your networking to match those outcomes. So for instance, if your goal is to be better connected in your industry then you need to make a point to attend key events that are focused on aspects of your industry, as this will increase your likelihood of meeting the people that you're looking to get connected to. For instance, if you're a builder looking to identify plumbers, contractors, etc. then when attending a conference for construction or an exhibitors forum you will likely meet people in those job positions.
Networking is a crucial skill in today's interconnected world. We have outlined the fundamentals of successful networking and provided you with actionable tips that will help you build and maintain meaningful relationships.
Define Your Networking Goals
Before diving into the world of networking, it's essential to clarify your objectives. Are you seeking career advancement, business opportunities, mentorship, or simply expanding your social connections? Knowing your goals will help you tailor your networking efforts more effectively.
Attend Networking Events
Physical and virtual networking events, conferences, and seminars are excellent opportunities to meet like-minded individuals. Research events relevant to your goals and make an effort to attend regularly. When at these events, focus on quality conversations rather than quantity.
Mastering the art of conversation is at the core of successful networking. Practice active listening, ask open-ended questions, and show genuine interest in the other person's perspective. Avoid dominating conversations and make sure to express your thoughts clearly and concisely.
Follow Up and Stay in Touch
Building relationships doesn't end after the initial meeting. Send a personalized follow-up message after connecting with someone, expressing your appreciation for the conversation. Stay in touch by sharing valuable content, sending occasional updates, or inviting them to relevant events or gatherings.
Successful networking is a two-way street. Look for ways to provide value to your connections. This could be as simple as sharing helpful articles, making introductions, or offering your expertise to assist with their challenges or projects.
Diversify Your Network
Don't limit your network to people in your immediate industry or field. Seek out diverse perspectives and connections from various backgrounds and industries. A broad network can lead to unexpected opportunities and fresh insights.
Authenticity is key to building lasting relationships. Be yourself and let your personality shine through. People are more likely to connect with someone genuine and relatable rather than someone putting on a facade.
Join Networking Groups and Associations
Consider joining professional or industry-specific associations and groups. These organisations often host networking events and workshops and provide access to valuable resources and contacts within your field.
Networking is a skill that can be honed over time with practice and persistence. It is important to also note that not every connection will lead to a fruitful relationship, and rejection is part of the networking process. Instead of dwelling on failures, use them as opportunities for growth and learning. Analyze what went wrong and adjust your approach accordingly. Building a successful network is not just about the number of contacts you have but the quality of relationships you cultivate. It is also not just about what you can gain; it's about how you can contribute and make meaningful connections that benefit all parties involved.
On that note, we want to invite you to participate in our weekly Heels Connect networking events for women that feature different women speaking on a range of topics that are aimed to educate, motivate, inspire and activate positive thinking. This impactful ladies' night out event happens every Wednesday from 5:00 pm - 9:00 pm at Blue Martini - Broadwalk Mall, Ojijo Road, Parklands, Nairobi. Follow us on Instagram, Twitter, TikTok and Linkedin to see guests that we feature each week and RSVP to attend and put into practice the above networking tips!